The SimRacing Expo has revealed the first wave of exhibitors for its largest event to date, taking place May 22–24, 2026, in Charlotte, North Carolina. Tickets for the North American debut of the global sim racing showcase are available now. This marks the first time the SimRacing Expo comes to North America, bringing together fans, developers, hardware manufacturers, professional drivers, and content creators for a multi-day celebration of virtual motorsport.
First Exhibitors Confirmed
Attendees will be able to test and experience the latest sim racing hardware, software, and competitive platforms from the following confirmed exhibitors:
- Asetek SimSports
- eNASCAR
- Fanatec
- GIANTS Software
- iRacing
- Thrustmaster
Additional exhibitors, partners, and stage show announcements will be revealed in the coming months.
What to Expect at SimRacing Expo Charlotte
Over the past 11 years, the SimRacing Expo has grown into the world’s largest consumer and trade show dedicated to virtual motorsport, welcoming more than 24,000 visitors at its 2025 event in Dortmund. The Charlotte edition expands on that legacy with a full-scale, multi-day experience featuring:
- Hands-on demos of the latest sim racing hardware and software
- Professional-grade racing simulator setups
- Legendary race cars on display
- Meet-and-greets with real-world racing drivers and teams
- Live stage shows, reveals, and industry announcements
- Opportunities to connect with top sim racing creators and the global community
Golden Ticket Experience Combines Sim Racing and NASCAR
A limited Golden Ticket option offers a unique crossover between sim racing and real-world motorsport. The Golden Ticket includes:
- Full weekend access to SimRacing Expo
- Entry to the NASCAR Hall of Fame on a chosen day
- A pre-race Track Pass at Charlotte Motor Speedway
- Turn 4 seating for the Coca-Cola 600 on Sunday, May 24
Golden Tickets are strictly limited to 500 and priced at $299.
We’re thrilled to offer our attendees such a comprehensive motorsport package. From top-tier exhibitors to a multi-day stage show, and the chance to see the Coca-Cola 600, the surprises aren’t over.
Said Michael Wamser, CEO of South West Vision USA, organizers of SimRacing Expo.
Ticket Information
- Standard tickets: $29
- Golden Ticket: $299
- Discounted tickets are available for students, senior citizens, and people with disabilities
Tickets are available now through the official SimRacing Expo ticketing platform.
A Global Hub for Virtual Motorsport
What began as a niche event has evolved into the central gathering point for the global sim racing industry, reaching more than 155 million people on social media and welcoming 24,371 attendees in 2025 alone. The 2026 Charlotte event marks the next major step in the expo’s international expansion, with additional exhibitors and experiences to be announced.
