When Microsoft acquired Beam back in 2016, there were a lot of questions raised. Could an upstart streaming service starting from the ground floor be able to challenge Twitch? How would they draw viewership away from sites like Youtube, Twitch, and Facebook Gaming? Microsoft made big moves acquiring some of the biggest streamers from Twitch. Big names like Ninja, Shroud, and more all left Twitch for big cash deals on MIxer. It appears that even with these big moves, it wasn’t enough.
In a blog post that was shared on their social media, Mixer announced that they would officially be shutting the site down. On July 22nd the operation side of Mixer will be closed down, making the streaming site no more. What will happen to partnered streamers and content creators you might ask? A new partnership has been announced between Mixer and Facebook Gaming. In the most basic sense, Facebook Gaming is willing to offer partnership opportunities to partnered Mixer streamers. This appears to be a deal to help counteract the fallout that will happen when suddenly many streamers’ source of income is pulled out from under them.
Mixer Partners, streamers, and community – today, we've got some very big news for you.
While we’ve decided to close the operations side of Mixer, we're officially partnering with @FacebookGaming and we're cordially inviting all of you to join.
— Mixer (@WatchMixer) June 22, 2020
The closure of Mixer is disappointing, the opportunity Microsoft had to compete with Twitch was huge. Twitch needs big competition in order to keep the company on its toes. Twitch has been filled with many community-focused issues over the past few months. With a small but vocal community looking for alternatives to the platform. But, alas Mixer was not competition in the end for Twitch. If Mixer proved anything, its that you simply can’t buy success when it comes to attracting viewers.
What do you think of the closure of Mixer? Let us know in the comments and don’t forget to check back for the latest gaming news and information.