Microsoft just announced that it is partnering up with EA to bring EA Play to the Xbox Game Pass subscription service. This will create one of gaming’s strongest value propositions.
Starting this holiday season, Xbox Game Pass Ultimate subscribers can access EA Play free of charge this holiday season. This means that Ultimate subscribers can use EA Play on Xbox One, Xbox Series X and S, and Windows 10 PCs. While Xbox Game Pass for PC members will also be able to access EA Play as well.
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EA Play was recently rebranded. It was formerly known as EA Access/Origin Access. The service brings some of EA’s greatest titles such as FIFA 20, Titanfall 2, and Need for Speed Heat. The service also contains some of EA’s most popular franchises such as Battlefield, Mass Effect, Skate, and The Sims. The subscription service also provides additional benefits like exclusive in-game challenges and rewards and discounts on EA digital purchases for DLC and games.
Strong Value Proposition
It’s very clear that Microsoft is banking on its ecosystem value proposition to attract new customers. As many of you know times are tough all around the world due to the COVID-19 pandemic. So, by appealing to a cost-effective structure for video games, it could prove smart given the extreme economic uncertainty the world currently faces.
Undoubtedly, Xbox Game Pass continues to disrupt the gaming industry for the benefit of consumers. With EA Play being bundled into Xbox Game Pass, it’s clear that Microsoft is going all-in to win over consumers with its immense value proposition. Time will if the strategy will pay off in the long run.
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Source: Xbox Wire
