Sony is expecting demand to surge for its highly anticipated PlayStation 5 console to be released this holiday season. As a result, the company aims to boost production in order to meet demand.
Revising PS5 Production Expectations
The Japanese electronics giant is expected to roughly double PS5 production to 10 million units in 2020. This is due to the high demand of gaming during the COVID-19 global pandemic.
Naturally, increasing console production also needs increasing controller production as well. Sony advised its production partners to increase the production of the DualSense controller by 10 million for the new console by March 2021.
Sony informed many of its production partners and suppliers to step up its order for its next-generation console. However, global logistics still remains a challenge during the pandemic. It’s still up in the air whether the company can deliver this many PlayStation 5 consoles in time for the holiday season.
Initially, Sony aimed for producing 5 to 6 million PS5 units by the end of March 2021. While the company was not available for comments, the Japanese business news site, Nikkei, earlier confirmed that Sony does indeed plan to increase PS5 production.
Potential Logistical Challenges
However, there are concerns that a second wave of coronavirus infections could be on the horizon. If that’s the case, this could prolong lockdown measures by many governments around the world and could increase demand for videogame entertainment. This explains why Sony is revising its expectation and increasing PlayStation 5 production.
Sony began mass PS5 production back in June and aimed for 5 million units by March 2021. However, due to the logistical challenges brought on by the pandemic, Sony might rely more on a different means of transportation. The company could rely on more air cargo shipments as it did during the PS4’s launch back in 2013. Though, airlines vastly decreased their schedules due to COVID-19, which could limit Sony’s ability to book flights.
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