The announcement that E3 would return finally in 2023 was met with some doubt. After many mismanaged attempts by the ESA to make the show relevant during the COVID-19 pandemic. However, the team behind the PAX events Reedpop was now handling the event, and that made people believe that maybe the show could go well. Some publishers such as Ubisoft even announced that they would be bringing their massive showcases back to the June event in LA. However, it appears that may not be the case anymore.
Ubisoft Backs Out Of E3 To Move “Forward”
In a report from gaming news site VGC, they revealed that Ubisoft would not be attending E3 this year. In a statement released to VGC by Ubisoft, they stated the following about their presence at E3 in 2023.
“While we initially intended to have an official E3 presence, we’ve made the subsequent decision to move in a different direction and will be holding a Ubisoft Forward Live event on 12th June in Los Angeles. We look forward to sharing more details with our players very soon.”
With Ubisoft pulling out of the E3 set of showcases, alongside the big 3 of PlayStation, Nintendo and Microsoft not participating. It leaves the lineup of E3 looking rather lackluster in comparison to its prior-to-pandemic lineup. What could have caused Ubisoft to pull out of the E3 event and decide to host their own showcase? We could speculate on a variety of different reasons, but hopefully, we will get clarification in the coming weeks. But one thing is for certain. This is not a good sign for the future success of E3.
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