There has just come to light through a recent report by Bloomberg that the PlayStation 5 will have a limited run in its first fiscal year. According to the report COVID-19 has had a drastic effect on how Sony has handled the PlayStation 5 marketing. It completely upended their initial marketing plans for the console. This makes a lot of sense as to why Sony has been quiet about the PlayStation 5 recently. Microsoft has been steadily providing information on its new console, but the drastic effect COVID-19 has had in Asia seems to have damaged Sony more.
The cost of parts has also been a major factor for Sony for its new console. The price of parts has risen dramatically with this new generation. Add that along with a virus that has caused havoc on economies around the world, it’s been difficult to pin down a proper price point.
Game developers who’ve been creating titles for the next PlayStation anticipate its price to be in the region of $499 to $549 – Bloomberg
There will apparently be around a total of 5 to 6 million PlayStation 5 consoles produced by March 2021. With such a large amount of fans, this could potentially cause stock issues worldwide. Sony plans to utilize the PlayStation 4 as a filler between the two, providing a good price entry point to continue building the player base. This gives to reason that they might come up with some last-minute console bundles to help with the generation transition.
The chances of a public press conference for the PlayStation 5 release is basically gone. With the virus still make the rounds, a digital event is more likely. Wether of when that will happen, it is still unknown. Throughout the Bloomberg article, it seems Sony really does not know what to do in this current situation. It is quite unique with its setbacks that many companies have never had to deal with before. This makes sense as to the random Ps5 DualSense reveal. The article states it was released in a “Hurried Fashion” according to people close to the matter.
