This just in, Embracer Group, most commonly known for their random big and small purchases recently, has just entered multiple agreements to acquire a variety of companies and intellectual properties. Most notably, the Lord of the Rings rights.
Details on what Embracer Group just acquired
All of this information comes directly from the company’s site and details the acquisitions for:
- Limited Run Games. A company that specializes in selling physical and collectors editions of games that would normally not have one. Such as Dreamscaper, Teenage Mutant Ninja Turtles, and Undermine.
- SingTrix. A company that specializes in making karaoke equipment whose CEO originally helped develop the Guitar Hero franchise.
- The Lord of the Rings and The Hobbit literary works by J.R.R. Tolkien. This was the biggest surprise purchase Embracer group has made so far.
- Tuxedo Labs. A small development studio that is known for the game Teardown.
- TripWire Interactive. This company is known for developing the games: Killing Floor, Rising Storm, as well as Maneater. This purchase also adds the publishing side of the company to Embracer Group as well.
- The final announcement was for the forming of their 11th operating group, Embracer Freemode. Consists of companies: Tatsujin, BitWave Games, and Gioteck.
Freemode will expand its operating activities in the retro, classic, and heritage gaming category, as well as investing in iconic gaming & entertainment properties. – Embracer
These are the latest companies acquired by them. One of their publishers, THQ Nordic, has recently done a games showcase you can watch here. Where they showed off quite a few classic-style games and continuations in already existing series. But what do you think of their acquisitions? Right near the end of last year, they also acquired “Dark Horse Comics”. So their acquisitions seem to be random yet yield great results. According to Stephen Totilo, these purchases only cost a little over half a billion dollars. Do you think there is a goal to all of this? Or is Embracer Group just striking while the iron is hot? Let us know in the comments below!
